Nielsen Concept Vélostation Inclusive
- Paris, France
The Nielsen Concept Vélostation Inclusive is a secured bike shelter with a shared bike fleet including a cargo bike, family bike, senior bike, and a rickshaw bike for rental using the MobyApp for reservations.
Service Provided
The Vélostation Inclusive offers electric-assist bikes that can accommodate families, seniors, and other people with reduced mobility to be reserved for their convenient use. Currently there is a Mobility Hub located at the Gare d’Austerlitz in Paris with bikes available for use from April to September.
Intended Users
The bike fleet in Nielsen Concept’s Vélostation Inclusive can accommodate many types of people and trip types: families with up to 2 small children, seniors, groups of up to three adults where only one adult has to operate the bike, and people who are hauling loads. All of the bikes have 3 levels of electric assistance to help with heavier loads or inclines.
Benefits
The Vélostation Inclusive allows groups or people to utilize Nielsen Concept’s shared bike services who may not be able to use or have access to traditional bicycles. The temporary rental hopefully helps people become comfortable and safe using bikes and ultimately avoid car trips.
Service Details
From April to September 2022, Nielsen Concept offered free rentals of the bike fleet at the Vélostation Inclusive at the Gare d’Austerlitz in Paris.
Users could rent bikes up to 1 day at a time after they registered on the MobyApp for a one-time fee of €10.
The MobyApp develped by Nielsen Concept is used to manage the bike rentals and access to the storage unit as well as report any mechanical issues with bikes.
Financial Details
The service was free to use after paying the one-time registration fee of €10 on the MobyApp.
The City of Paris purchased the bike shelter and the bikes from Nielsen Concept for the pilot program.
Current pricing details for Nielsen Concept bike shelters and bikes are available on their website.
Nielsen Concept
"Through this service offer, we want to make as many people as possible aware of soft shared mobility."
Paris, France
About the Service Providers
Nielsen Concept is a company that sells secured bike shelters, shared bike fleets, and the use of the MobyApp to manage the bike fleets and shelter spaces. The French company started in 2015 to sell the Mobilypod, a secured bike shelter built using recycled materials and is energy neutral, allows 24/7 secure access, and collects data for reporting. More recently, they partnered with 4 bike suppliers to offer the additional service of adaptive e-assist bike rentals for organizations - companies, housing associations, and small cities - who want to provide shared bike resources to their members. Nielsen Concept collaborated with the Urban Lab of Paris & Co and SNCF to install the first Vélostation Inclusive at Gare d'Austerlitz in Paris.
Nielsen Concept installed the Vélostation Inclusive at Gare d'Austerlitz in central Paris in March 2022 as a one-year pilot in collaboration with the City of Paris and SNCF. Other mobility hubs have been installed on the outskirts of Paris, in the south of France, and also in Italy. The Vélostation Inclusive works best in an urban environment, ideally with existing cycling infrastructure for increased safety and comfort.
Find More Information
Nielsen Concept Vélostation Inclusive (French)
Nielsen Concept
Nielsen Concept Vélostation Inclusive YouTube (French)